A Walk-a-thon Must “Walk the Walk”

Case study:
From the case study above, I needed to identify the problem and pose a solution.
Problem / solution speech outline:
My focus was to provide an outline the covered the 5 basics of a problem / solution speech. Those five points include realizing the problem, through and honest analysis, presenting a solution, show the benefits, and a call for action.

Sources  used:

“At the end of 1988, Philip Morris Companies purchased Kraft for $12.9 billion.

Philip Morris Companies is one of the worlds largest producers and marketers of tobacco, cigarettes, and related products.” (Kraft Food Archives)

“Smoking is by far the biggest preventable cause of cancer. Thanks to years of research, the links between smoking and cancer are now very clear. Smoking accounts for more than 1 in 4 UK cancer deaths and nearly a fifth of all cancer cases.” (cancerresearchuk.org)



Project Requirements:

Being good at professional presentations means more than just being able to speak smoothly and easily; a big part of presenting something is the mood you set, the overall feeling that comes with it, and how well your message is represented throughout your entire presentation.

Part of being able to present professionally is your use of media. To complete this project, you will need to create an entire slideshow or picture show. You may use written words. You may use music. You may use video.  But you cannot speak. Of course the entire presentation must make sense.

Time: 1-2:30 minutes

Social Media: Practicum

I chose to be part of a social media practicum for Fall semester 2016.

We were assigned a specific business/department to work with and were paired up with another student.

After receiving our partner and department, the first thing we did was look at the situation at hand. We looked at what was needed for our social media accounts and took into account our department’s audience. Since we were paired with the Online Advising department, we wanted to focus solely on those who are online students. We wanted to make posts that would provide them with resources they can’t get from being on campus, as well as make them feel like they are part of this school as much as the full-time students are.

Some of the things we decided to post on a consistent basis include:

Weekly devotional posts. Every week we wanted to make sure the online student knew what was going on with devotional. We would post a picture of the speaker, along with a short bio and a way for them to listen to it.

Weekly skills posts. Since online students don’t have access to all the things we have access to as on-campus student, we decide to do a weekly post to an article the has relevance to skill you need as a professional. We decided to post articles like networking article, interview skills articles, and so forth.

Important deadlines. We wanted to have the online student be aware of the deadlines just as much as the campus student, so anytime anything.

Highlights from events on campus. This deals with things such as registration deadlines and holiday posts. There was a P2B conference that was on campus and we posted a few things to highlight each of the speakers.

To help make these ideas a possibility, we created our own graphics, as well as borrowed photos and biographies from the school’s website for our posts. We would share the content by going in individually and posting things to the different social media accounts or using hootsuite to aid in scheduling posts to all platforms of media.

This semester our goal for the online advising department was to create content. Once we had regular content, our plan was to boost our following.

Almost every Tuesday, we would all meet together as a class to discuss different aspects of social media. Right after class, my partner and I would meet with are supervisor to discuss strategies and to report what we had accomplished during the week.

Examples of content I’ve created for our online advising social media accounts:

Product Campaign: Billboard

Task: create an outdoor advertisement (billboard) for my product. Have the dimensions be 7″ width x 3″ depth.



Process: I had a set design theme I wanted for all of my projects. I kept to that, but decided to change up the image seen on the phone, so that you wouldn’t be looking at the same things again and again. I wanted to make it slightly different. I keep the wording simple, so that as you drove by the billboard, you would be exposed to the most important aspects of the product: the name, what it is, and the logo.

Public Speaking: Mission Statements

Assignment: We were asked to to write our own personal mission statement about we we will become and who we are. After writing them, we had the opportunity to go to our schools broadcasting studio and have ourselves recorded while we read our mission statements off the teleprompter.

My Experience: I have learned that there is a lot of work that goes into making the teleprompter an effective tool for the speaker. After having the experience of reading my mission statement, my class and I were able to go and visit the BYU-I Center where they hold weekly devotionals. We were able to visit the teleprompter control room, as well as hear from those in charge of writing and putting together the teleprompters used during the devotionals. We were able to have a chance to speak using the four different teleprompters they had around the pulpit. It was an amazing experience that helped me grow in my knowledge of how teleprompter work and how they can be an effective tool.

Below are some picture from the experience:

Product Campaign: Print Ad

My task: Design an 8″ by 10.5″ full-color, magazine ad for my product.

Final Result:


Process: I wanted to give this as a modern feel. The app itself is advertised as new and as the next big thing. Naturally, I wanted my ad to reflect the qualities of the product. To give it a unique and modern feel, I turned some of the text sideways, had the main photo be slightly more off to the side, and used geometric shapes. I also used a combination of bold colors and test to make it stand out.

I used a combination of Adobe Photoshop, InDesign, and Illustrator during the design process. I used Photoshop to put a color overlay on one of the photos and then had it transferred over to InDesign. I used illustrator for the creation of the logo.