This week has been another successful and busy week working for Center Stage. We are prepping and coming up with ideas to market our upcoming show, Patriots and Pioneers. We have come up with and are planning an all-american food competition to promote the Fourth of July show. We also have plans to go all out on our booth through having cut outs of Uncle Sam and Captain america.
We have been brainstorming ideas for branding ourselves next semester. We want the student on campus to be able to associate Center Stage with the concerts that are coming to campus. We want students to know that it is us who put on those shows. We have been discussing having magnets with our show dates on them, having t-shirts (hence the design below), vinyl stickers, and so forth.
I was able to finish the T-shirt design. I wanted to design them to help with our goal of branding Center Stage. I chose to go with a simple Center Stage logo on the front and our social media information on the back. I created this design with the idea that we will be wearing them while passing out fliers and promoting our shows. I wanted to go with a more simple design to make it easier for people to know who we are.
This week has been an eventful one. We had one of our biggest performers, Josh Turner, come and rock out the Hart Building on campus. It was a busy week preparing for the concert, but the show was a big success! Our main focus was to find an effective way to hold a contest to give out free tickets to our upcoming show, David Archuleta!
During the Josh Turner Concert, I had the privilege of shadowing our social media manager and got put in charge of keeping Center Stage’s Instagram account updated. Throughout the show I would post update and highlights of things happening at the concert. I chose to highlight popular songs, the excitement and involvement of the crowd, and other exciting aspects of the concert. We ended up getting some pretty good interaction with the posts.
A video taken at the Josh Turner concert and posted on instagram
A photo of the crowd lining up for the Josh Turner concert posted on instagram
Now that the Josh Turner show has come and gone, are focus is now on the two upcoming David Archuleta shows. We have been focusing our efforts on running the booth and handing out fliers to boost our ticket sales and attendance to the shows. One common problem we have had is people thinking the tickets are sold out. We have brainstormed as a board to take care of the problem. One of the ideas I presented was to stick something on the lawn signs that says “Tickets still available!” We ended up doing just that and I think it makes all the difference.
In the upcoming weeks, my goal includes to come up with more creative marketing strategies for promoting the shows and branding Center Stage!
This week has been an eventful and successful week. We had Molly in the Mineshaft come and perform here on campus. The performance was amazing and the guests thrilled and excited to have them here. With the performance being a success, us board members turned our focus towards promoting Ultimi, our soonest upcoming performance. It the weeks the follow, our focus will be turned towards solely promoting David Archuleta’s show. Our goal is to sell out both shows, which consists of selling around 3000-4000 tickets. We have already begun discussing contests and ways to get the word out.
I had the opportunity to work on my PR skills, which is a goal I set at the beginning of the semester. I worked our booth in the MC and had the opportunity to interact with the students and talk about the upcoming Center Stage performances. I was able to hand out fliers and promote this weeks coming show.
This semester, I have the opportunity to design t-shirts for our board members. We have decided as a board that we would like to have shirt to wear around campus and at our booth to promote the upcoming shows. I have sketched designs out and I am in the process of designing them. My goal is to have the t-shirt design finish by next week.
In the weeks to follow, I will be shadowing our student director and social media manger. I can’t wait to share my experiences and to talk more about the specifics of what we do to promote the shows.
Being on Center Stage this semester, I want to further my skills in marketing and advertising. I love being creative and want to be able to apply that to Center Stage. Part of being with Center Stage involves coming with creative ideas to promote the performances coming to campus and our booth. I want to have ideas that get us noticed and our there in a memorable way.
This experience I get to have with Center Stage is important to me because it helps me gain experiences and see if what I am doing with advertising is really something I want to be doing. I get to work on my public relations skills, which is something I have been wanting to improve. I get to put something I love into action.
I have decided already that every week, in addition to our board meetings and running shows, I want to put at least an hour of work for the practicum. Whether it be running the booth, designing t-shirts, doing a social media activity, I want to do something to contribute. I have decided that before every board meeting I will show up prepared to give ideas and suggestions. In addition, I have signed up to shadow Jake (board director) and Mark (social media director) to gain one on one experience working with social media and running events.
Below are pictures of ideas we have come up with as a board to promote the shows and booth:
Creating Booth Activities with the Board
Nerf Gun Activity for Booth
Candy Guessing Activity for Booth
Social Media Activity – Hiding Tickets
2nd Social Media Activity