From the case study above, I needed to identify the problem and pose a solution.
Problem / solution speech outline:
My focus was to provide an outline the covered the 5 basics of a problem / solution speech. Those five points include realizing the problem, through and honest analysis, presenting a solution, show the benefits, and a call for action.
“At the end of 1988, Philip Morris Companies purchased Kraft for $12.9 billion.
Philip Morris Companies is one of the worlds largest producers and marketers of tobacco, cigarettes, and related products.” (Kraft Food Archives)
“Smoking is by far the biggest preventable cause of cancer. Thanks to years of research, the links between smoking and cancer are now very clear. Smoking accounts for more than 1 in 4 UK cancer deaths and nearly a fifth of all cancer cases.” (cancerresearchuk.org)